Green Design has been green for almost as long as it has been fashionable.
The term has been around for as long ago as the 1980s, but its popularity has risen as technology has changed the way we design things.
Green is one of the first design concepts to really hit the mainstream and is still the most popular, with nearly three quarters of the world’s population using it to design their home, office or business.
Its success has helped to push the green design trend in many parts of the globe.
Now, in a bid to ensure the environment is not negatively impacted by the design of their homes and workplaces, green design designers have taken the next step in a quest to make green a reality by offering a new design for home furnishings.
‘Green’ design, as it is popularly known, was invented in the 1970s by Japanese designer Tomi Tanaka, who called it a ‘sustainable aesthetic’.
It was a way to make a modern house more sustainable by allowing for the use of recycled materials, such as reclaimed timber, to make up the bulk of the materials used in the home.
Tanaka’s concept had a big impact on the design world, with designers and architects using the term to describe the modernist style of building that was becoming more popular across the world.
The word ‘green’ was first used by designer David Guggenheim to describe an approach to architecture that incorporated elements of nature, such a tree-lined boulevard, green gardens and waterfalls.
‘The idea of green design came out of the need to make the homes and businesses more green, but also more environmentally friendly,’ says Tomo Tanaka, founder of Green Design Design.
‘I think it’s an idea that people are beginning to adopt more and more.
‘When you think about it, the word green is really an adjective, and I think the way that people use it is just like the word ‘beauty’.’
I think the concept of green is just about embracing the idea of a beautiful world and living in harmony with nature.’
Tomo is the co-founder of Green, a New York based design consultancy that is working with some of the biggest names in the green movement.
‘We started this consultancy in 2007 to try and create a green home,’ he says.
‘That meant we didn’t just design the house itself, but we started thinking about the way it looks and the way the house works.
‘So we started looking at the environmental impact of what was going on in the building.’
Tomi explains that green design was inspired by the way architects used the language of architecture.
‘Architectural language is the language that architects use to talk about the materials, the materials that they use, the workmanship, the space, and so on.
‘In the design language, the idea is that you don’t really care about the building, you just want to build something beautiful and beautiful, and the building should do that.’
In other words, the home should be the perfect place to spend a day.
But, of course, it’s the designer’s job to make sure the design is sustainable and also works in the environment.
Green Design offers a new concept for home design that has been popularised by the likes of Guggeridge, Kino and others.
Tomo says he has been surprised by the amount of people who are embracing the new design and that the trend is spreading.
‘It’s amazing, really,’ he said.
‘People are really getting the idea that it’s not about the aesthetics.
‘They are just going to do it.
And I think this is the first time that we have seen this kind of response to this design.
‘You see so many people who have been looking at green for so long that they are just starting to get it, and they are taking this very seriously.’
Tom Tanaka is not the only one who is taking a fresh look at the concept.
Green design has been adopted by designers and architecture schools around the world, as well as by governments, and even companies such as BMW, Daimler, Coca-Cola and even a fashion label, which has made green a fashion statement.
Tomi says he is not against green design in general, but he feels that it needs to be done in a way that is more sustainable.
‘One of the things that I think is really important is that green should be seen as a design concept, not just as a fashion trend,’ he explains.
‘A fashion trend is always about what’s trendy, what’s in fashion, and how it fits into the current environment, but not necessarily what’s sustainable.
It’s not necessarily about what the future will look like.
‘With this new concept, we can say that this is not a fashion concept, it is a sustainable design concept.’
Tomoi says that his own company is working to bring green design into the mainstream.
‘At the moment, green is an