Design in green (DIG) is a term used to describe a set of design principles that are used to define green products.
The term originated in the UK where it was first coined in the 1990s, and has since spread to other countries around the world.
There are more than 100 DIG-friendly brands in Canada.
Some of them are also widely used in other countries.
“DIG is a really broad term, but it covers pretty much everything,” says design professor David St. John.
“If you look at anything, whether it’s a home, a shop, a school or a building, DIG is an important part of it.”
The term has also been used to designate a design that is made in an environmentally friendly way.
For example, a design in green could be made from recycled materials, sustainable materials or other non-hazardous materials.
While it’s important to choose products that are environmentally friendly, St. Johns says the word “dig” should be avoided.
“The more it’s used, the more it tends to become a generic term, like, ‘design in a green way,'” he says.
“I think the word ‘dig’ is a little bit like the word, ‘green.'”
The term design in brown has been around for a long time and is often used by architects, designers and manufacturers to describe environmentally friendly products.
However, its popularity is limited by the fact that it’s also a word that can be used in a negative way.
“It can be kind of an oxymoron because it implies a green design, but not necessarily a green product,” St. Johan says.
For instance, the term design-in-brown could be used to suggest that products made in a brown factory have more environmental impact.
“What you’re looking at here is not necessarily going to be the result of a green process,” St John says.
St. Johann says that the term is often associated with design that focuses on colour, but that it can also refer to products that look “stupid” or that don’t look “green.”
Design in blue has been used in Canadian design circles for more than a decade, but its usage has been growing in recent years.
“As a design language, it’s becoming increasingly popular,” says St. Joan.
“We use it to describe something that looks like a blue color and it’s not necessarily something that is green.”
According to St. Joann, the word is used to highlight the need for a better design process.
“There’s a lot of people in Canada that have been designing for decades and have forgotten the importance of using a design process to achieve a green result,” he says